SEO, Search Engine Optimisation
SEO is also known as Search Engine Optimisation. This is a structured way of setting up a website so it can be easily found, read, and indexed by search engines.
Our aim at Becs IT is to get your website high search engine rankings. SEO is one of the most important activities you can do to make sure your business website is easily found when people are searching for your products or services.
According to Hubspot’s Marketing Statistics, 61% of global internet users research products online and 75% of users never scroll past the first page of search results.
Search Engine Optimisation involves a range of fundamental and regular activities to help a website rank well organically (without paid ads) in search engine results.
Why is SEO important?
Imagine someone trying to find your business if they didn’t have your number, address, or any information about what products or services your offer. How long could your business survive?
People who can’t find your business website won’t have a clue who you are.
- SEO will help your customers find you
- SEO is a valuable investment
- SEO helps prospects in their purchase decisions
- SEO helps you stand out from the crowd.
How often does SEO need to be done?
SEO isn’t just a once off activity as Google regularly re-ranks all the websites relating to a particular topic. So your website may be ranked number 1 in search results one day. And then move down to fifth position the next day.
No-one can tell how often, which sites and how many pages are checked on each site. Google’s algorithms (or the way sites are crawled) change all the time and involve more than 200 factors.
We don’t try to figure this out.
Instead we set you up with a well built website, provide regular maintenance, and help you with the creation of useful content that is published on multiple channels. We help you maintain a crawler friendly website based on Google’s Webmaster Guidelines.
There’s no magic in SEO.
Constant vigilance and proactivity will keep your website ranking high in the long term.
We encourage you to read Google’s Steps to a Google friendly site if you’d like to understand many of the fundamental SEO activities we’ll help you with.
SEM Search Engine Marketing
Many businesses get started with a great website and understand the importance of investing in SEO, but often don’t realise the maintenance required to keep up their website rankings using search engine marketing.
Search Engine Marketing (SEO) is an umbrella term which refers to the activities of researching, submitting, and positioning a website in search engines.
How can we help you?
SEO will help your website be seen in search engine results without paid ads (organically). SEM promotes websites and increases rankings through paid ads and other marketing activities to boost your website rankings and traffic.
The Becs IT team has an excellent track record in helping its clients achieve high rankings for the most relevant keywords for their business. And helps clients continue with those high rankings through marketing activities such as paid ads, and social media marketing.
Areas we service: Hoppers Crossing, Tarneit, Tullamarine, Point Cook, Altona, Williamstown, Melbourne CBD, Ringwood and all suburbs in between. Becs IT is the answer to your SEO and SEM needs in Melbourne.
Becs IT provides set up and ongoing SEO activities to boost your website’s rankings – and keep it up there:
- On-page and off-page benchmarking and competitive analysis
- Keyword and industry research
- Site, functional spec, wireframe and design audits and recommendations
- SEO training to internal and external stakeholders
- Content development (text, video, infographics, viral content)
- Diversified link building campaigns
- Optimisation for universal results including maps, video, images and news
- Local Search Optimisation
- Tracking reporting and analysis
- Training and consultation.
Becs IT offers SEM consulting services which include:
- Campaign strategy
- Campaign implementation with PPC on Google, or Yahoo / Bing
- Setup and execution of strategies on:
- Campaign tracking
- Campaign automation
- Display campaigns
- Reporting and analysis
- Training on SEM techniques.